The beauty industry has dramatically changed in the last fifty years, evolving from the 70s disco era to today’s digital age. This review presents the significant beauty brands that shaped their times and modern aesthetics. We’ll journey through these decades, and you might rediscover classic brands or find new ones that match your style.
The 70s: Disco and Natural Looks
The 70s featured bold colors, natural beauty, and disco. Clinique and Estée Lauder stood out, providing products for a natural, stylish look. Clinique’s dermatologist-developed, allergy-tested, and fragrance-free products were innovative, aligning with the decade’s growing skincare awareness.
The 80s: Excess and Color Explosion
The 80s were about being big, bold, and excessive. MAC Cosmetics, launched in 1984, became popular for its bright color palettes. Its focus on diversity and inclusion, offering products for everyone, set a new industry standard.
The 90s: Minimalism and Supermodels
The 90s trended towards minimalism, skincare, and the “supermodel” look. Kiehl’s became well-known for its simple, effective skincare solutions. Their approach to beauty, focusing on skin health instead of heavy makeup, suited the decade’s aesthetic.
The 2000s: Digital Beauty
In the new millennium, digital advances influenced consumer behavior. Sephora became a key beauty player, providing a wide range of brands and products. Sephora’s experiential retail model and early e-commerce adoption changed how we buy beauty products.
Today: Sustainability and Inclusivity
Sustainability, inclusivity, and digital-first brands dominate today’s beauty industry. Fenty Beauty by Rihanna, launched in 2017, introduced 40 foundation shades, setting a new inclusivity standard and highlighting the need to cater to all skin tones.
The beauty industry has constantly innovated, included, and adapted. These brands have not only shaped their times but continue to influence today’s beauty standards. No matter your favorite era, these brands have significantly impacted our beauty routines and cultural landscape.
This trip through time highlights the progression of beauty, reminding us that beauty reflects the times. Remember the iconic brands that led to your favorite products as you scroll through your feed. Share this journey with friends and followers, and let’s appreciate the beauty of transformation together.
